Foundation Foundation

Foundation is a boutique media agency that punches above its weight

At Foundation, we challenge our clients to think like media owners and media owners to think creatively, optimising every dollar you spend.

Often the detriment of boutique agencies comes to light in their trading positions. Not for us.

We’re part of the Omnicom Media Group, and our clients benefit from nearly $2B in buying power. Along with our personal media owner relationships, you’re guaranteed to get the best rates across all media, all channels, always.

Foundation is a challenger agency for challenger brands

We understand the implications of being a challenger in tough marketplaces.

Better yet, we understand the benefits of being a challenger brand.


Because we are one.

We also challenge our staff to build their acumen in all media, especially digital, mobile and social. We’re constantly investing time and money to ensure we are best in class.

Foundation is fully resourced to meet your needs

Being part of the Omnicom Media Group gives us access to a range of specialist companies to help you overcome your challenges.

Whatever the size of your company and whatever your creative or marketing services may be, we can act as your ‘in house’ partner, and facilitate the process of bringing your story to life.

We’re connected with some serious smarts. And we can connect you.

Accuen was one of the pioneers of programmatic buying and places billions of display, mobile and video ads across the globe each year.
Annalect offers high end data analytics that feed into powerful marketing solutions.
Resolution is a top global SEO and SEM agency, with a growing emphasis on social and content.

The Leadership Team

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Lachlan Jones

Managing Director

15+ years of business strategy development and senior roles in major agency networks.
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Rachael Lonergan

Head of Strategy

15+ years of communication and brand strategy leadership, here and the USA.
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Liz Wigmore

Head of Client Service

10+ years  of channel planning and media implementation across all media touch points.
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Ashley Wong

Head of Digital

10+ years  of cross digital media leadership and expertise across a diverse category range.

Foundation is up for the challenge

And we believe that actions speak louder than words. It’s no coincidence that we gain most of our business through referrals, from partners and long-term clients who want to see us succeed.

Foundation has developed an award-winning culture, where we strive to treat all external partners as we would want to be treated, so that they enjoy working with us. We place a high value on integrity, inventiveness and collaborative teamwork, and we encourage a spirit of philanthropy throughout the agency.